Internal Comments & Questions

Section with comments and questions on the analysis and workflow - let’s mostly discuss here

Job Position Types

We need to agree on names of positions in general and which fall into technical/non-technical groups.

I did some text mining and defined for now technical and non-technical positions manually looking at the resulting list without stop words. I decided to clasify as follows:

  • technical ~ analy|special|engine|develop|technic|optimi
  • non-technical ~ manage|direct|writ|consult|coordinat|edito|market|sale|social|strateg|supervis

I am not sure if all of them are correct (but hopefully most) but e.g. “specialist” is a term I would have another look at. I searched descriptions of specialists and they read as if SEO specialist is a common term for a technical position. Correct?

Chart Type Job Type

I thought I make a doughnut chart (as we also discussed on the phone). However, the doughnot looked not that good and a bit too fance - but on a caertesian coordinated these stacked bars looked very nice! So it’s a bit more fancy graph but I think that’s good for a bit of variety and atteention-drawing - I hope you and Brian like it!

A Nicer html

With my new css/html skills it was an easy thing to change the boring colors and fonts to match backlinkos and our plot design ;)

1. Job Title

2. Location

  • Where do companies hire SEOs?

2.1 Hot Spots (Cities)

A bubble map showing company locations by city (excluding “states”, “worldwide” and “remote”).

Version with the Backlinko cyan as outline:

2.2 Hot Spots (States)

A chloropleth hexagonal map showing company locations by state (excluding “states”, “worldwide” and “remote”). Hexagonal tile maps are useful to remove the effect of area (i.e. our variable “job offers” is not realted to a state’s area).

Version with the Backlinko cyan as outline:

3. Company Info

3.1 Size

  • How large are companies that hire?

  • Do larger companies require more specialized tasks?

  • Do larger companies require a formal education?

3.2 Revenue

  • What type of skill sets are required by high-revenue companies?

3.3 Sector/Industry

  • What type of companies hire SEOs?

3.4 Company Rating

  • Do lower rated companies pay less (salary)? Which companies have the highest ratings?

4 Job Responsibilities

4.2 Deep dive into job tasks (PPC, content management, technical, etc.)

  • What technical SEO tasks are most often required?

5 Job Requirements

5.1 Programming Languages

  • What programming languages are most often required?

  • What languages are most often required in combination (e.g. Html, CSS)

5.3 Years of Experience

  • What type of SEO jobs require +5 years experience?

5.4 Degree Requirements

  • What type of degrees are most often required (BS vs MS vs None)?

6 Salaries

6.1 Salary Ranges

  • What are the typcial salary ranges for SEO jobs?

6.2 Salaries per Location

  • Where do companies pay the most/least?

6.3 Salaries for different positions

  • What are the highest/lowest paying SEO positions?

6.4 Salaries per job requirements

  • Do positions with programming languages pay significantly more?